“Thing-ama-jugs” Logo Graphics v.1 & v.2
Project: A Dr. Seuss inspired logo for a breast cancer benefit bike team, The Thingamajugs.
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Logo Version 1:
I was asked to come up with a playful design for the team’s name, the only caveat being that it absolutely must include breasts somewhere in the design. From there the overall theme needed to be developed. The “thing” part of the title instantly made me think of Thing 1 and 2 from the Dr. Seuss classic, The Cat in the Hat, which inspired the hands on the bottom of the illustration. The background design evolved into a fishbowl, and was later joined by the bike riding fish mascot.
Logo Version 2:
I was approached by the team the following year to do a second version. Their concept went for a more caricature approach. In the end, the signature fish has become the coach shouting out words of inspiration while the three ladies themselves are now Seussified on a whimsical bike. The theme of “jugs” as breasts, while downplayed is still present in the structure of the background elements.