The game beginnings is an exploration about what it means to be born into a world and new life, so it only seemed fitting that for the logo I would take a children's book approach, choosing a font and treatment that harkens to elementary school textbooks. Going further with that mindset, the marketing for Beginnings was always bright, colorful and had to do with experiencing wonder of life and the senses.

The teaser going further with these ideas, playing with the other senses besides sight to symbolize the awe and discovery that comes from seeing, tasting, and hearing something for the first time.